I am currently
in the process of establishing a bookshop in the town where I live and people
who know me might assume that it would be a specifically Christian bookshop.
But that’s
not the case.
Bookshops in Australia have tended to stock a
very poor range of Christian books, partly because it’s a market they haven’t
bothered to understand but also because that market was covered by church-run
Christian bookshops anyway.
But times are changing. It is no longer financially
viable to run an exclusively Christian bookshop in anything less than the major
cities. And I think this presents an opportunity.
It’s an opportunity for Christian books to be
marketed right alongside a range of other books. If customers come in to browse
the shelves, why shouldn’t they see Christian fiction on the same shelf as
general fiction? Why shouldn’t they see Christian biographies in the biography
section? If they are looking for lifestyle/ self-help books, why shouldn’t they
get some Christian options on the same shelves?
This is not about compromise, this is about
getting Christianity into the marketplace where every other –ism and –ology has
been openly displayed for a long time. If we are not ashamed of our Christian culture,
isn’t it time that we stopped segregating it away?
When the apostle Paul went to Athens, he went
to the marketplaces and to the Areopagus. He met with the philosophers and
Gentiles on their own turf and he was able to reason with them because he knew
something about their ideas.
(By the way, I don’t agree with the Bible
teachers who say that Paul’s ministry in Athens was a dismal failure. There
were some significant conversions there – see Acts 17:34.)
My point is that, while Christian bookshops,
Christian radio, Christian TV and Christian everything are helpful to
Christians (very helpful, I’m sure), it’s a tragedy if that means that
Christianity disappears from the worldly marketplaces.
I believe we are living
in critical times and it’s critical that genuine Christian culture (rather than
the sinfully distorted version that makes the nightly news programs) becomes more
visible.
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